meaningful experiences

by design

that listens

Welcome

to

my

UX

&

Design

portfolio

My top project

One app. Three ecosystems. A unified card experience at scale.

End-to-end design of a next-generation financial platform created to unify credit and debit card journeys into a single experience. Developed for a leading digital bank in Brazil, this project delivered measurable improvements in usability, efficiency, and scalability across a large-scale card ecosystem.

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Usability score

Achieved in moderated usability tests

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Ease of use

Average rating in the final tested prototype.

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Users impacted

Estimated reach across the platform ecosystem

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Usability score

Achieved in moderated usability tests

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Ease of use

Average rating in the final tested prototype.

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Users impacted

Estimated reach across the platform ecosystem

From Brazil to the world

I build design-first solutions that helps brands stand out and thrive. Merging art and technology I craft stunning digital products people love to use.

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Years of experience

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Industries served

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Users impacted

Hi, I’m Felipe Waltrick, a Product Designer with a degree in Software Engineering, having spent over 7 years working on large-scale digital products. My technical foundation helps me move beyond the interface, bringing together system constraints, product strategy, and user experience.

How I help teams build better products people actually care

How I help teams build better products people actually care

Designing scalable product experiences

Collaboration, leadership & product thinking

User-centered decisions backed by research

Leveraging AI as a design accelerator

The proof is in their words

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From strategy to execution, Felipe truly puts his heart into everything he does. His passion for design is contagious, and it’s why his work so often turns ideas into something special.

Fernando Martinello

UX Manager at Bradesco Bank

The proof is in their words

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From strategy to execution, Felipe truly puts his heart into everything he does. His passion for design is contagious, and it’s why his work so often turns ideas into something special.

Fernando Martinello

UX Manager at Bradesco Bank

The proof is in their words

Avatar
Avatar
Avatar
Avatar
Avatar
Avatar

From strategy to execution, Felipe truly puts his heart into everything he does. His passion for design is contagious, and it’s why his work so often turns ideas into something special.

Fernando Martinello

UX Manager at Bradesco Bank

Beyond the portfolio

Beyond the portfolio

There’s a reason teams keep me close to their products. Here are the five most common ones.

There’s a reason teams keep me close to their products. Here are the five most common ones.

01 —

Experience that scales

I’ve worked across complex ecosystems, small and large organizations, and fast-moving teams. That means understanding constraints early, avoiding costly mistakes, and designing solutions that actually ship. This experience translates into pattern recognition.

Large-scale products

Complex ecosystems

Regulated environments

+30M users impacted

02 —

User-centric by default

I design for people. Every decision is grounded in user behavior, real feedback, and measurable outcomes. This keeps products intuitive, inclusive, and aligned with real human needs.

Research-driven

Usability & accessibility

Real user validation

Data-informed decisions

03 —

Innovation with purpose

Innovation, for me, is about solving real problems in ways that actually work. I’m always exploring new approaches — including AI — but only when they make sense for users, the business, and the technical context. I know when to push new ideas forward and when simplicity and feasibility lead to better products.

AI applied to UX

Smart automation

Emerging tools

Practical innovation

04 —

Design beyond the interface

Good design is more than just screens. It’s systems, logic, and scalability. With a strong technical foundation, I bridge design and engineering to create solutions that are feasible, maintainable, and consistent over time.

Design systems

Technical feasibility

Scalable interfaces

Engineering alignment

05 —

A true product partner

I don’t work for teams. I work with them. That means clear communication, shared ownership, and decisions made together. I care about the product as much as the people building it.

Cross-functional collaboration

Ownership mindset

Clear communication

Long-term thinking

Essential (and not-so-essential) milestones

(Not so) essential milestones

Metric marvels

Software Engineering Degree

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1860h

Systems, algorithms, cloud & DevOps

620h

HCI, usability & interaction design

780h

Quality, validation & metrics

900h

Agile, research, governance & ethics

UX/UI Design & AI Formation Program

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520h

UX foundations & human-centered design

260h

Research, testing & validation

280h

Interaction design, prototyping & systems

190h

Product strategy & discovery

350h

Artificial Intelligence applied to UX & Product

Meetings that could easily have been e-mails

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Quick changes that weren't quick at all

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Cup of coffees and energy drinks per project

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Frameworks, methods & tools

Tools change. Frameworks evolve. What stays is the ability to adapt. That's why I adapt faster than the environment changes.

Felipe Waltrick

Curitiba, Brazil

all done! thank you so much for coming this far, you are a true legend and I hope we can work together soon. Dm me ;)

26 Thu 02:32 AM

Felipe Waltrick